Data is like garbage.

You’d better know what you are going to do with it before you collect it. ~ Mark Twain

Quantifying human interactions has become a recent trend in the digital industry, with the one closest to the data source taking the lead. However, the responsibility for descriptive interpretation and presentation of the data remains, leading to the ongoing debate between quantification and qualitative methods.

Do you agree with the quote from the movie (Trainspotting 2):

Choose Facebook, Twitter, Snapchat, Instagram and a thousand others ways to spew your bile across people you’ve never met. Choose updating your profile, tell the world what you had for breakfast and hope that someone, somewhere cares. Choose looking up old flames, desperate to believe that you don’t look as bad as they do. Choose live-blogging, from your first wank ’til your last breath; human interaction reduced to nothing more than data.