“A brand is a voice, and a product is a souvenir.” – Lisa Gansky

Branding is not just about a logo and colors. It’s about the goals and mission behind your business. Consumers use products, but the brand is what grabs their attention, attracts them, sells them something, and appeals to them. Branding shows your clients who you are and what your business is about from the first contact. It forges an emotional connection and provides purpose and direction.

Do you think your product would sell without the brand behind it?